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Logo with the text "E. HOUSTON" in uppercase, a small decorative graphic above, and the word "STUDIO" in pink uppercase letters below.
  • Woman in a blue dress stands by a white car, holding a hat and marking a location on a map book with a pencil—just like following website navigation best practices for finding your way.
    Website Info

    Website Navigation Best Practices That Keep Visitors (and Google) Happy

    Think about the last time you landed on a website and instantly knew where to click. Maybe you found the service you were looking for in two seconds, or you discovered a resource you didn’t even know you needed. That’s the power of good website navigation.

    Read More Website Navigation Best Practices That Keep Visitors (and Google) HappyContinue

  • A woman sits at a white desk using a laptop, with a smartphone, notebook, pens, and a coffee cup nearby. She is looking to her left in a softly lit room with large white flowers.
    Content and Copy

    From Visibility to Trust: The True Benefits of Blogging for Business

    If you’ve ever struggled to stay consistent with blogging (or questioned whether it’s still worth the effort), this post will walk you through the real benefits of blogging for business and how a smarter system can help you stay visible, build trust, and actually enjoy the process again.

    Read More From Visibility to Trust: The True Benefits of Blogging for BusinessContinue

  • A person writes "We Want Your Feedback" on a sheet of paper next to a calculator and another document on a wooden table.
    Content and Copy | Website Info

    How Can Writing Testimonials for Others Help Grow Your Business?

    Most business owners think about testimonials as something they need to collect. But what if I told you that strategically giving testimonials could boost your SEO, expand your network, and position you as someone worth knowing in your industry?

    Read More How Can Writing Testimonials for Others Help Grow Your Business?Continue

  • Illustration of diverse avatar portraits with speech bubbles containing placeholder text, perfect for showcasing testimonials in web design and representing a variety of people sharing quotes or messages.
    Content and Copy | Design and Branding

    How Testimonials Add Credibility to Your Website

    Discover smart ways to use testimonials in web design to build trust, keep visitors engaged, and support your services. Includes tools and templates to make it simple.

    Read More How Testimonials Add Credibility to Your WebsiteContinue

  • Illustration of hands arranging website interface elements, including browser windows, toolbars, image placeholders, and design tools on a light background—perfect for representing a website refresh.
    Content and Copy | Design and Branding | Website Info | WordPress

    11 Common Website Refresh Challenges (and How to Fix Them)

    This post breaks down 11 of the most common website refresh challenges—with practical solutions for each one.

    Read More 11 Common Website Refresh Challenges (and How to Fix Them)Continue

  • A person uses a laptop and holds a credit card, with a digital shopping cart and payment icons superimposed in the foreground—perfect for showcasing SendOwl digital products.
    Website Info | WordPress

    Is Studiocart the Right Shopping Cart for You? (Here’s My Honest Take)

    After months of deliberation and research, I decided to build my shop with Studiocart—and it completely changed my approach to selling digital products.

    Read More Is Studiocart the Right Shopping Cart for You? (Here’s My Honest Take)Continue

  • A person in business attire uses a laptop, with digital icons of checklists and documents overlaid in the foreground—perfect for those looking to audit my website seamlessly and efficiently.
    Content and Copy | Design and Branding | Website Info

    How Do You Know If Your Website Is Helping Your Business?

    As an online entrepreneur, your website is the heart of your digital presence. It’s often the first impression potential clients have of your business. But how do you know if your website is truly working as hard as you are?

    Read More How Do You Know If Your Website Is Helping Your Business?Continue

  • Person holding a printed sheet with interior design photos on a table, surrounded by a book, envelopes, and a laptop—perfect for brainstorming branding and web design inspiration.
    Design and Branding

    Should You Build Your Brand Before Your Website?

    Before you start building your website, you need clarity on both the visual and strategic elements of your brand. Let’s break these down.

    Read More Should You Build Your Brand Before Your Website?Continue

  • Person sitting on the floor using a laptop, holding a credit card—ready to buy SendOwl digital products. A notebook, plant, and coffee cup are nearby, creating a cozy workspace.
    Website Info

    Is SendOwl Good for Selling Digital Products? (Beginner-Friendly Review + Setup Guide)

    SendOwl allows you to have a simple digital shop without the complexity of a full ecommerce website. Instead of building an entire store, you can just add “Buy Now” or “Add to Cart” buttons to your existing WordPress (or other) website.

    Read More Is SendOwl Good for Selling Digital Products? (Beginner-Friendly Review + Setup Guide)Continue

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  • Woman sitting on a couch with a laptop, holding a mug. A small plant is on the table beside her. Brown and beige interior with a fireplace and books in the background.

Website: E. Houston Studio | Photos: Adrienne Brown
Copyright © 2025 E. Houston Studio

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