For established service providers who are ready to hand this off completely.

A Website That Matches Where You Are Now

Up to seven pages on Showit, Squarespace, or Systeme, built in a week while you keep running your business.

Book My Free Website Alignment Call

Start with a free 20-minute call to make sure this is the right fit before anything is booked or paid.

A woman sits at a wooden table outside, working with a laptop, an open notebook, and a drink, under sunlight near a leafy wall.

Where You Are Right Now

The Gap

What someone finds when they look you up isn’t the business you’re actually running.

  • Maybe you’ve got something cobbled together from years ago that you add a disclaimer to every time you share the link.
  • Maybe you have a site that made sense for the business you were running then, and the work you’re doing now has moved past it.
  • Maybe you’ve been through the DIY cycle and ended up with something that’s technically fine but not the site you’d want a potential client to find when they look you up.
  • Maybe you don’t have one at all. You’ve been running your business through social media, a booking link, and tools that work well enough on their own, but there’s no single place that holds it all together.

What you’re looking for is a polished professional home for your work.

You’ve probably looked into hiring a web designer and hit a wall somewhere. A timeline that stretched too long. More back-and-forth than you had time for. A quote that made the whole thing feel like a bigger lift than you were ready for.

What you actually need is a clear scope, a defined process, and someone who takes it from here.

The Shift

A complete professional website doesn’t have to take six months. It takes that long when content isn’t ready or the scope keeps shifting. By the time you’re getting ready to launch your site, you’ve lost the plot of what you were trying to say in the first place.

When the preparation is thorough, the build can be focused. That’s the entire premise of Website in a Week.

Someone hears your name from a colleague, or watches you present, and looks you up that night. What they find confirms exactly why they were told to reach out.

That’s what the right site makes possible. And “update the website” stops being the thing that lives permanently on your to-do list.

A person sits at a wooden table with a laptop, holding a smartphone—perhaps researching website implementation services—with a marble-patterned mug and a notebook nearby.

What the Timeline Actually Looks Like

Here’s the reality: you’re not going to have a brand new live site by this time next week.

The full engagement typically runs about a month: a strategy call to plan the build, a preparation phase where you get your content and assets together, and then the build week itself.

When your site goes live, what someone finds matches what you’ve built.

Meet Liz

I’m Liz Houston, a web designer and strategist who spent 15 years teaching computer science and ESL before bringing that same instinct for clarity to websites. I’ve worked across dozens of projects on Showit, Squarespace, Systeme, and WordPress, including ongoing design and maintenance work for two digital marketing agencies.

A lot of the people I work with are in the middle of a professional shift. A new credential, a bigger stage, work that’s evolved past what their online presence shows. I get that, and it’s exactly the kind of project I’m built for.

My teaching background shapes how I build. I know how to meet people where they are and make sure nothing gets lost between what you meant and what your site actually says. If you want the longer version, here’s how I got here.

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  • The ROI is definitely there on the investment

    “I consider myself a pretty picky person and Liz was understanding and detail oriented so that we got it just right. I truly believe I will have more sales because of the page she created for me. The ROI is definitely there on the investment.”
    A woman with long dark hair and a headband smiles at the camera, resting her chin on her hand. She is wearing a blazer and sits in a well-lit indoor setting.
    Dr. Deonna Smith
    Deonna Smith Consulting

What Makes This Different

Built on the right platform for you

I build on Showit, Squarespace, and Systeme, and I’ll tell you honestly which one fits before we start. All three include hosting, handle security updates for you, and don’t require plugins to maintain.

You’re not locked into a platform because it’s the only one I know, and you’re not handed a site that needs ongoing technical maintenance to keep running.

Your copy drafted before the build begins

Copy is usually the client’s job. The draft I deliver within 72 hours of your strategy call removes that obstacle. You’re not starting from a blank page, and the project isn’t waiting on you to figure out something you’ve never done before.

The draft comes from your strategy call and your questionnaire answers, so it’s built from how you actually talk about your work. Your job is to read it, make it yours, and send it back.

Fast because the preparation is thorough

By the time your build week begins, your template is chosen, your copy is approved, and your assets are in. Nothing gets figured out mid-build. That’s what makes this work differently than a traditional web design engagement.

A traditional build gives your project about 30 hours of a designer’s time, scattered across weeks and shared with every other active project. Website in a Week puts those same hours into one undivided week, focused entirely on your site.

Is Website in a Week right for you?

This is the right fit if:

  • You are an established service provider and the sole decision-maker on your website
  • You don’t have a website yet, or the one you have was built for an earlier version of your business and doesn’t fit who you are now
  • You have reasons to move to a new platform and want guidance on which one fits
  • You’re ready to participate in a focused strategy conversation so I can draft your page copy before the build begins
  • You have your brand assets and images ready or can get them together before we book your build week
  • You want a complete, professional result delivered in a defined process, without the back-and-forth of a months-long project
  • You are ready to finally hand this off and trust the process

This is not the right fit if:

  • Your current site is solid and needs meaningful updates; in that case, a Website Rejuvenation Day is likely the better fit
  • Your business is brand new and you are still working out your offer, audience, or brand*
  • Multiple people need to weigh in on decisions throughout the project
  • You aren’t ready to review and approve a copy draft as part of the preparation phase
  • You don’t have brand assets and images ready and aren’t sure when you will

*If your copy, branding, or logo aren’t quite there yet, that doesn’t automatically rule this out. The free Website Alignment Call is a good place to figure out how close you actually are, and I can point you toward the right resources if you need support getting there.

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How the Project Works

After your free Website Alignment Call confirms this is the right fit, here’s how it all comes together.

Phase 1: Before the Build Week

Once you sign your agreement and submit your first payment, you’ll get access to your client portal within 24 hours. You’ll complete your onboarding questionnaire there before the strategy call.

The strategy call (45 to 60 minutes) is where we confirm your template direction, finalize your page list, plan integrations, and build your asset checklist. Within 72 hours of that call, you’ll receive your page copy as a Google Doc, drafted from everything we covered in our conversation, with AI assistance, and reviewed by me before it reaches you. That doc is yours to make your own.

Phase 2: Preparation

Now it’s your turn. Review your copy draft, make it sound like you, and submit the final approved version. Gather your brand assets and images at the same time. Once everything is in, copy approved and assets ready, that’s when we book your build week. There’s no deadline on this phase. The project moves at your pace, and nothing gets scheduled before you’re fully prepared.

A person stands at a wooden desk, using a laptop with one hand while the other rests on the desk. A notebook, smartphone, and coffee mug are also on the desk.
Woman sits on a brown leather couch using a laptop, smiling, wearing a pink blouse and pleated skirt, with a wooden slat wall in the background.

Phase 3: The Build Week

  • Monday: Template installed, branding applied, homepage designed, and the site structure taking shape. You’ll get a short Loom at the end of the day so you can see where things are headed before we go further.
  • Tuesday: Pages built out across the site on desktop and mobile. A full draft Loom goes out end of day along with a feedback form. Take your time with it; your notes are due Thursday morning.
  • Wednesday: You’ll be reviewing the draft and pulling your feedback together as I work through the behind-the-scenes details: SEO, integrations, link testing, and optimizations.
  • Thursday: Your feedback is in and I’m implementing refinements. A final review Loom goes out at the end of the day so you can see how everything landed. Any last polish notes are due by midday Friday.
  • Friday: Final quality check, domain connection, and the site goes live. Launch Loom and next steps sent once it’s published.

Phase 4: After Launch

Custom platform training videos so you can handle basic updates on your own, plus fourteen days of post-launch email support for bug fixes within the original scope.

The Strategic Content & Website System is there when you’re ready for ongoing support. It’s my monthly framework for the sites that need to keep pace with the business behind them.

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What’s Included

Every build starts from a professionally designed template I hold an agency license for. The template is included in your project package, and it’s how a one-week build lands at the level of a months-long custom project.

Before the build week:

  • Website Alignment Call (free, 20-minute phone call): a chance to make sure this is the right fit before you commit to anything
  • Strategy call (45 to 60 minutes): template direction, page priorities, integration planning, and a complete asset checklist so you know exactly what to pull together
  • Client portal access: your project hub with onboarding resources and step-by-step guidance so you always know what’s coming next
  • Page-by-page copy draft delivered as a Google Doc within 72 hours of your strategy call, written from our conversation, reviewed by me, and ready for your edits
A woman in a pink blouse sits at a wooden table working on a laptop, with a small bowl and a handbag next to her.

During the build week:

  • Up to 7 pages built and customized on your chosen platform
  • Mobile optimization across all pages: more than half of your visitors are likely on their phones. If they can’t find your contact page, navigate your services, or figure out how to reach you from a mobile screen, they won’t. This makes sure they can.
  • On-page SEO foundations: page titles, meta descriptions, image alt text, and heading structure. These are the technical signals that help search engines and AI understand what your site is about and what it offers.
  • Legal pages including a 1-year GetTerms license (Privacy Policy, Terms of Service, Cookie Policy), installed and linked in the footer, outside the 7-page count. Most websites with a contact form, analytics, or an email opt-in are legally required to have these. They protect you from potential fines, protect your visitors’ data, and signal to anyone landing on your site that you run a legitimate, professional business.
  • Loom video updates at three points during the week, Day 1, Day 2, and Day 4, delivered by email
  • Two rounds of client feedback: Day 2 full draft and Day 4 refinements
  • Domain connection and site publication on Day 5, handled by me

After launch:

  • Custom platform training videos so you can handle basic updates independently (e.g., adding a blog post, swapping an image, editing a text block) without needing to hire help for every small change
  • 14 days of post-launch email support for bug fixes within the original scope: the moments that come up after a site goes live, a form submission landing in spam, a page loading slowly on a specific browser, anything that needs a fix rather than a new feature

Not included:

  • Professional copywriting: your copy draft is AI-assisted and edited by me before delivery
  • Logo design or branding: your existing brand assets are applied as provided
  • Photography: you provide all images
  • Platform subscription fees
  • Pages beyond 7: available as a paid add-on
  • Ongoing website management after the support window closes

  • The work we’ve been doing is paying off in visits

    “It feels like the work we’ve been doing is paying off in visits. I just got a new student from New York via my YouTube channel and then ultimately the site, so I appreciate all the work you’ve done on there! He said my videos and website were very impressive and that’s why he wanted me to work with his daughter.”
    A woman with long wavy hair wearing a turquoise top and a key necklace sits indoors, with plants and string lights in the background.
    Beth Geoffroy
    My Tutoring Bee

Your Investment

Most web designers expect you to show up with your copy already written. If you don’t have it, that usually means hiring a copywriter (typically $1,000 to $5,000 for a full site) or stalling out trying to write it yourself. The copy draft I deliver before the build week removes that obstacle entirely.

Legal page templates, licensing, and installation typically run $200 to $350 on their own. That’s included here, too.

For most service providers at this stage, a single new client relationship covers the full investment. A therapy client seen weekly for three months. A coaching engagement. A consulting contract. One person who found you through a site that actually held up when they looked you up.

Every month without the right site is another month of introductions that don’t convert because there’s nowhere solid to send them. The investment is real. So is the cost of waiting.

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Website in a Week | $2,997

Three payments of $999.

Payment schedule:

Payment 1 ($999)

Due at agreement signing. Reserves your spot and gives you portal access within 24 hours.

Payment 2 ($999)

Due when you book your build week, or within 30 days of signing, whichever comes first.

Payment 3 ($999)

Due the Friday before your build week begins, or within 60 days of signing, whichever comes first. The build week doesn’t begin until this payment is received.

Payment dates are set from your signing date and run on a fixed schedule. Your progress on deliverables doesn’t change when payments are due. If your copy and assets aren’t ready when Payment 2 comes due, the invoice is sent on the 30-day mark regardless. Getting your copy and assets in promptly is what keeps your build week on your preferred timeline.

If you’ve completed a Website Wellness Review, your investment applies as a credit toward Payment 3 when you book within 90 days of your review date.

Book My Free Website Alignment Call

  • I felt 100% confident that she knows exactly what tasks to prioritize

    “From the moment I handed the well-being of my sites over to her, a huge weight was lifted off my shoulders. She goes 20x faster than I ever could. Throughout the process I felt 100% confident that she knows exactly what tasks to prioritize.”
    A woman with curly brown hair and glasses, wearing a colorful floral top, smiles at the camera against a plain white background.
    Nadia Arbach
    Miss Fancyplans

A Note on Refunds

Website in a Week is a done-for-you service with a structured payment schedule.

Payment 1 is non-refundable at signing. It holds your spot and starts onboarding. Payment 2 is non-refundable once your build week is booked. By the time the build week begins, all payments are in and the work is fully underway.

What that structure buys you is a process that doesn’t rush you. Your build week isn’t scheduled until your copy is approved and your assets are in, so nothing gets booked before you’re ready for it. And if something isn’t right within the original scope after launch, the 14-day support window is there to fix it.

If you have questions about scope or fit, bring them to the Website Alignment Call. That’s exactly what it’s for.

Frequently Asked Questions

Showit, Squarespace, and Systeme. Every project starts with a professionally designed template. I hold agency licenses to a curated set across all three platforms. We confirm your platform and narrow down template options during the strategy call.

Website in a Week is not available on WordPress. If you are interested in a WordPress website, I do offer custom WordPress design. Just reach out and we can talk through what that looks like.

Platform subscriptions are paid directly to Showit, Squarespace, or Systeme. All three host your website for you, so there’s no separate hosting bill, and you’re not responsible for things like security or plugin updates. Beyond the subscription, the only recurring cost most clients have is keeping their domain name registered, which runs about $15 a year. Legal pages are included with your project, so those aren’t an expense you need to plan for either.

Yes, this is a complete build, so starting from nothing is completely fine. What you do need is a clear sense of your offer, your audience, and your brand direction. If you have those in place, we can build the whole site from scratch. If you are still working those out, a Website Wellness Review or even the alignment call itself will help clarify whether the timing is right.

A Website Rejuvenation Day is for business owners who have a live site that needs meaningful updates. The goal is refining what is already there to match where the business is now. Website in a Week is a complete build: new foundation, new template, potentially a new platform.

If your project involves moving to a new platform, it’s a Website in a Week. The Rejuvenation Day works within the platform you’re already on.

If you’re coming from WordPress or another platform and you have existing blog posts, I can recreate up to 10 posts on your new site as part of the build. If you have more than 10, I’ll include a training video that walks you through adding the rest yourself. We’ll cover what makes sense for your situation during the strategy call.

No. After the strategy call, I draft the copy for each page of your site, using AI assistance. I’ll review and refine each page and then deliver it to you as a Google Doc within 72 hours so you’re not starting from a blank page.

Your job is to read through it, make it sound like you, and submit the final approved version. The copy you send in is the copy we build from, so make it yours before you submit. Significant rewrites during the build week affect what else can get done before launch.

Your build week isn’t booked until your copy is approved and your assets are in. That’s intentional. It means by the time we schedule your week, everything is ready.

The build week is designed so that I’m doing the work and you’re running your business. That said, there are a couple of moments where your input is essential: a full draft review on Tuesday evening (feedback due Thursday morning) and a refinements review on Thursday evening (final notes due Friday midday).

Outside those feedback windows, you may also need to be available for two-factor authentication on your platform or hosting accounts, and occasionally for a quick question if something comes up mid-build that needs a decision. These moments are brief, but being reachable when they come up keeps the week on track.

If we decide during the strategy call that your business needs more pages, additional standard pages are available at $300 per page. A sales page with a simple thank-you page can be added for $600. If the scope grows, the project becomes a two-week engagement: up to 7 pages in Week 1 and up to 5 additional pages in Week 2.

Yes. The amount you paid for your Website Wellness Review applies as a credit toward your Website in a Week project, as long as you book within 90 days of your review date.

You leave with custom training videos for your platform so you can handle basic updates independently. For ongoing alignment and content work that keeps the site current as your business keeps growing, the Strategic Content & Website System is there when you’re ready for that kind of ongoing support.

The site is 100% yours. You’ll receive custom training videos for your platform so you can handle updates on your own, and adding new content over time is something I actively encourage. Fresh blog posts, podcast episodes, and articles are exactly what search engines want to see. Or, if you like the idea of a website partner who’s already up to speed on your site, that’s what my Strategic Content & Website System is for.

Know someone who needs this?

The E. Houston Studio referral program is how I say thank you when someone you know becomes a client.

How it works:

  • You introduce someone to E. Houston Studio
  • They mention your name when they book their alignment call
  • After their project is complete and paid in full, your reward is processed within 30 days

Your reward, your choice:

  • $100 Visa gift card via Tremendous
  • $200 credit toward your own Website in a Week or Website Rejuvenation Day, if booked within 90 days of their project completion

Join the Referral Program ➝

You’re ready for a website that matches where you are now.

This is where that starts.

The alignment call is free and takes 20 minutes over the phone. It’s where we figure out whether Website in a Week is the right fit before either of us commits to anything.

Come with your questions. Leave knowing exactly what comes next.

Book My Free Website Alignment Call

Website in a Week ‧ Three Payments of $999 ‧ Showit, Squarespace, Systeme