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FROM the BLOG
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Does Your Website Generate Leads for Your Business?
You have a website. You show up, post content, and send people to it. But is your website actually generating leads and moving people toward working with you? Here are five questions to find out.
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Website Navigation Best Practices That Keep Visitors (and Google) Happy
Good website navigation keeps visitors on your site and helps Google understand it. Here are the website navigation best practices that make the biggest difference.
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Benefits of Blogging for Business (And Why Strategy Makes All the Difference)
Blogging works, but only when it’s strategic. Here are the real benefits of blogging for business and how to make them actually show up for your service-based website.
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How Writing Testimonials for Others Can Grow Your Business
Most business owners think about testimonials as something they need to collect. But what if I told you that strategically giving testimonials could boost your SEO, expand your network, and position you as someone worth knowing in your industry?
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How to Use Testimonials in Web Design (So They Actually Build Trust)
Most websites collect testimonials and then display them as an afterthought. But testimonials in web design are a structural element, not decoration.
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Website Refresh: 11 Common Challenges (And How to Actually Fix Them)
This post breaks down 11 of the most common website refresh challenges—with practical solutions for each one.
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How to Audit Your Website (And Actually Know What to Fix First)
A website audit is only useful if it tells you what to fix first and why. Here’s what a thorough review actually covers and how to prioritize what you find.
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Branding and Web Design: Why the Order Matters More Than You Think
Skipping branding before building your website doesn’t save time. It creates friction that slows everything down. Here’s why branding and web design work better in the right order, and what to have in place before you start.
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Which Website Builder Should You Use? What I’ve Learned Working Across All of Them
WordPress, Showit, Squarespace, Systeme, or something else? I work across all of them. Here’s what I’ve learned about choosing the platform that actually fits your business.
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What Really Drives Traffic to Your Website (And Why Your Site Is Part of the Problem)
Struggling with low website traffic? Learn what actually drives traffic to a website, why your site may be working against you, and the fixes that move the needle.
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What Are the Best Free WordPress Plugins for Beginners? (Web Designer Approved)
Before diving into my top plugin recommendations, let’s talk about why you’d even want to use plugins on your WordPress site. Plugins let you add just about any feature you can imagine with a few clicks.
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WordPress.com or WordPress.org for Your Website: What’s Actually Different
They share a name and a logo, but WordPress.com and WordPress.org are surprisingly different products. Here’s what that means in practice and how to choose the right starting point for a business site.
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Google Font Pairings for Websites: Choose Fonts That Build Trust
The right font pairings for your website do more than look good. They shape how visitors perceive your credibility. Here’s how to choose with intention.
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Managed WordPress Hosting vs. Shared Hosting: What’s Actually Worth Paying For?
Your hosting plan affects your site’s speed, security, and ability to handle growth. Here’s what the difference means and how to know when it’s time to upgrade.
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Copywriting vs. Content Writing: What Your Website Actually Needs
Confused about copywriting vs content writing for your website? Learn where each type belongs so your site attracts visitors and converts them into clients.
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Stock Photos for Your Website: How to Choose Images That Build Trust
The stock photos you choose for your website shape how visitors perceive your credibility. Read on to learn how to choose the best photos for your brand and where to find them.
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What Legal Pages Does Your Website Need? A Practical Guide for Online Business Owners
As a web designer who has helped countless online business owners set up their sites, I’ve learned that legal compliance often feels overwhelming. But protecting your website doesn’t have to be complicated. Let’s explore the essential legal pages and policies your site needs, along with trusted resources that can help you implement them properly.
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Do You Need a Cookie Policy on Your Website?
If your website has forms, analytics, or social sharing tools, you almost certainly need a cookie policy and consent banner. Here’s what you need to know and how to get it done.
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Do You Need an SSL Certificate on Your Website? What Every Business Owner Should Know
An SSL certificate does more than encrypt data. It’s also a visible trust signal that affects how visitors and search engines see your site. Here’s what to know.
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Homepage Design Tips: What Your Homepage Actually Needs to Do
Most homepages try to do too much and end up guiding no one. Here are the homepage design tips that actually move visitors to take action.
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Website Refresh vs. Redesign: Most People Don’t Need to Start Over
Thinking your website needs a complete rebuild? You might be surprised. Most websites just need a focused refresh vs. redesign to feel brand new.
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What Makes a Good Website For Your Business?
A good website isn’t one that looks impressive. It’s one that works, meaning it earns trust, guides visitors, and moves people toward working with you. Here’s what that actually requires.
