I’m the web designer you bring in when the website finally matters.

I help established service providers hand off a website that’s fallen behind and get back to the work only they can do.

A woman with curly hair stands in a sunlit grassy area, wearing a green blouse and light pants, holding a brown clutch. Surrounded by lush greenery, she radiates the creativity of a WordPress and Showit Web Designer.

<Hello, World/>

I’m Liz Houston, the web designer and strategist behind E. Houston Studio. I taught for fifteen years and have a Master’s in Educational Technology, which is why making the tech make sense is second-nature.

I work with established service providers who have outgrown the website they built themselves and are ready to hand it off.

You bring the expertise. I make sure your site shows it and points people toward working with you.

You’ve Been Meaning to Deal With This for a While

You know the website needs real work this time, not another quick tweak.

Maybe you’ve looked into it before, or made a few changes yourself, and now you’re careful about who you’d trust with it, because the last thing you want is to invest again and still not get it right.

You don’t want to manage the project or learn a website builder. You want to hand it to someone who will think it through, ask the right questions, and handle it.

That’s the part I do.

How I ended up working this way

Early on, I worked strictly inside the scope. If clear messaging wasn’t part of the proposal, I built with what I was given, and the sites came out finished and the clients were happy with them.

Then I sat down to put a portfolio together, pulled one of those client sites, and swapped in one of my own, because I knew it didn’t really support her business. That was when I stopped treating clarity as an extra and started treating it as part of the job.

I figure out what your site needs to do, then I build it to do that, and I’m still around when your business changes and the site needs to change with it.

Woman sits on a brown leather couch using a laptop, smiling, wearing a pink blouse and pleated skirt, with a wooden slat wall in the background.

How I Work

Strategy before design, always. I won’t start building until the messaging and structure are clear. That’s what keeps you from rewriting pages or paying to redo work a month after launch.
Fewer pages, on purpose. I’ll often recommend a smaller site than you came in expecting. A visitor who quickly finds the one thing they need is worth more than a site full of pages they have to dig through.
A clear next step on every page. A visitor who isn’t sure what to do next usually does nothing. So every page points somewhere: toward booking, reading, or reaching out.
I’ll tell you when it’s too soon to build. If something important isn’t decided yet, I’d rather pause than build around the gap. It feels slower in the moment, and it saves you a round of redoing things later.
You’ll understand your own site. I explain the decisions as we go, so when you want to change something later, you can. You won’t be locked out of your own website or stuck waiting on me for small edits.

I can’t recommend her highly enough!
“Huge thanks to the magical website wizard, @ehoustonstudio, for rejuvenating my website!

Liz is an absolute star and I can’t recommend her highly enough. If you’re considering a website refresh or looking to build one from scratch, definitely contact Liz and make use of her expertise in this area!”
Dr. Nicola Parry
Parry Medical Writing

Meet Your Web Designer

I’ll share a few things about me, because your website project is personal, and it goes better when you actually click with the person building it.

My top CliftonStrengths show up like this:

Learner: I keep up with new web techniques, so your site isn’t built on whatever I knew three years ago.
Developer: I can usually see what your site could become before it’s there.
Strategic: I’m a few steps ahead in your project, not catching up to it.
Responsibility: I don’t disappear in the middle of a build.
Positivity: I treat tech problems as things to solve, not reasons to panic.

Personality frameworks:

Human Design Profile: 5/1 Generator
Myers-Briggs Personality Type: ISFJ
Astrological “Big 3”: Pisces sun ♓ Virgo moon ♍ Scorpio rising ♏
Enneagram Type: 9w1

And if none of that means anything to you: I notice the small things other people miss, I keep the whole picture in view while I do it, and I finish what I start.

Beyond The Screen

Did someone say BTS? 💜 I’m an official, card-carrying member of the K-Pop group’s fan club, ARMY. While I was living in South Korea, I followed them around the country for concerts, fan meetings, and festivals.

Somewhere along the way, the music group influenced the way I built a business. In fact, I even named my affiliate and referral programs after being a fan of BTS!

If you’re interested, I recorded an audio piece about this for an event called Inspired By The Music, where online business owners shared how music shaped their work.

Listen to the short story here →

A person smiling and holding a booklet in front of large posters of two individuals inside a building.

Performers on stage surrounded by confetti, with one holding up a hand. Bright lights and a large screen are visible in the background.

A woman with curly hair wearing a green top sits on a wooden bench outdoors, smiling at the camera with trees in the background, capturing the perfect image for a professional website makeover.

A few other things about me:

I’m drawn to seasonal specials and anything pistachio-flavored
Watching Classic Tetris competitions on YouTube helps me relax
At-home workout videos and Jazzercise classes are my jam
Most mornings start with an episode of Scooby-Doo (any version, even the ones with Scrappy-Doo) before I let myself check Gmail
And I’m slowly working my way toward becoming a digital nomad

A few things I don’t like, no explanation needed: mushrooms, hot dogs, Taco Bell, bowling, birds.

Where You’ve Heard Me

If you want the longer version of my story, a few shows have had me on to tell it. The GeekPack case study is proof I made the math work.

🎙️ Looking for a Podcast Guest?

I’d love to come on and talk websites with your audience. A few topics I can speak to:

Why treating your website as “finished” is holding your business back
The friction your website creates, and how to remove it without an overhaul
The small website details that compound to build trust

Reach out through the contact page →

Liz goes the extra mile to help answer and research questions
“Liz has been an outstanding Rockstar intern, providing tech support and encouragement to fellow members of the Rockstar Community. She has a great depth of WordPress knowledge and is happy to share what she has learned with others.

Liz goes the extra mile to help answer and research questions. She is very active in the Rockstar community and her helpful attitude provides a lot of inspiration to others. Liz is a wonderful asset to our community and I hope that she continues to help other WordPress developers with her expertise and valuable skills.”
Julia Taylor
CEO & Founder of GeekPack®

A woman in a pink blouse sits at a wooden table, focused on copywriting and content writing on her laptop. A coffee cup, purse, and glass jars are arranged neatly beside her.

The Website You Stop Thinking About

My job is to take the website off your plate and hand back one that’s finally caught up to you. A site that says what you do now, points people toward working with you, and holds up when a referral looks you up.

That’s the whole point of this: you stop carrying the website around in the back of your mind, and you get back to the work only you can do.

Not Sure Where to Start?

Book a free 20-minute Website Alignment Call. It’s a quick phone call where I learn where your site is right now and point you toward the next step, whether that’s a full project or one small fix. No prep needed, and no pressure to book anything.

Book My Free Website Alignment Call