How Do You Know If Your Website Is Helping Your Business?
Your website is often the first real conversation someone has with your business. But what if it’s not saying what you think it is?
If you’re not getting the right leads, if your bounce rate is high, or if your offers just aren’t converting—it might not be your services that are the problem. It might be your site.
That’s exactly what a website audit helps uncover. Whether you’re DIY-ing it with a checklist or hiring someone to take a deeper look, an audit gives you clarity, not just more to-dos.
Here’s how I walk clients through it—and how you can start, too.
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TL;DR Summary
Website Audit Benefits
- Your website is often your first impression—make sure it’s doing its job
- An audit checks content, design, SEO, speed, and mobile performance
- You can start with a free DIY guide or hire a pro for a deeper analysis
- Audits improve usability, conversions, and brand alignment
- Regular audits keep your site secure, search-friendly, and up-to-date
What Actually Happens in a Website Audit?
You can audit your website in a few different ways. If you’re starting on your own, my free guide, “The Intentional Website Checklist,” gives you a focused place to begin. It helps you identify gaps and opportunities, even if you’re not sure what to look for yet.
For a deeper look at your site’s performance, you might want to work with a professional. When I conduct a Website Wellness Review, I look at both the technical side and the human side. Because it’s not just about SEO or site speed; it’s about whether your site is supporting your business the way it should.
During an audit, I review:
- Whether your design makes it easy for visitors to find what they need
- If your content clearly explains what you do and who it’s for
- How search engines are reading and indexing your pages
- Page speed, image optimization, and plugin performance
- Mobile usability across different screen sizes
- Security or maintenance issues you might not see from the front end
I walk you through what I find on a video call (where you can ask any questions), explain why it matters, and help you prioritize what’s worth fixing first.
How a Website Audit Helps Your Business
Better User Experience
If visitors can’t figure out where to go or what to do, they’ll leave. A good audit helps identify friction points and navigation gaps so you can create smoother, more intuitive pathways.
Higher Search Rankings
A site that’s slow, unstructured, or hard to index won’t perform well in search, even if the content is solid. I’ll help you spot those missed SEO opportunities and understand what to do next.
Faster Site Speed
Slow pages kill conversions. I flag what’s dragging your speed down, whether it’s hosting, images, or plugin overload.
Mobile-Friendly Design
Most people view your site on their phones. If it breaks, loads weirdly, or hides important content, you’re losing trust before they even scroll. A good audit checks different screen views, not just desktop.
More Conversions
If people are landing on your site but not taking action, we’ll review how your calls-to-action, page layout, and offer clarity are working (or not working.) Small tweaks here can make a big difference.
Professional Brand Image
Your website should match the professionalism and warmth you bring to your work. A brand-aligned site helps you stand out, build trust, and confidently share your link without second-guessing.
It’s one thing to have it fixed for you, but when you are given the knowledge to fix your own issues it is even better, since site maintenance is common for websites. Liz was professional, understanding, patient, and extremely helpful and it was a pleasure receiving some of her knowledge.”
Making the Most of Your Audit Results
Whether you work through The Intentional Website Checklist or invest in a Website Wellness Review, the real value of a website audit comes from what you do with it.
You don’t need to overhaul everything at once. Start with small, high-impact fixes—the kind of updates that improve the visitor experience right away.
Here are a few places I usually recommend starting:
- Fix any broken links or images
- Speed up slow-loading pages
- Update outdated content
- Make sure your contact information is easy to find
- Check that your forms are working properly
If you’re not sure where to begin, this list of 11 common website refresh challenges can help you spot what’s worth tackling first.
What Your Website Needs Right Now
Keeping Your Website Fresh
Your website isn’t a one-and-done project; it’s a living part of your business. And like any part of your business, it needs occasional check-ins to stay effective.
What worked last year might not serve you today. Your services evolve, your audience grows, and your goals shift. Regular website reviews help make sure your site keeps up.
Ongoing check-ins can help you:
- Stay aligned with current design and accessibility standards
- Keep your content relevant and accurate
- Maintain visibility in search engines
- Ensure your site remains secure and functional
- Adjust to how your audience is actually using your site
You don’t need to audit your site every month. But making it part of your annual or quarterly routine can prevent problems—and open up opportunities you might not have seen otherwise.
Want to make sure your website is working as hard as you are?
Your website should be working just as hard as you are—bringing in the right people, reflecting the quality of your work, and making it easy for visitors to take the next step.
If you’re not sure it’s doing all that, let’s find out.
I’ll walk through your site with a strategic eye—no jargon, no overwhelm—and show you what’s working, what’s not, and how to align your website with your goals.
Because your website shouldn’t just exist. It should support your business.
Frequently Asked Questions
What is a website audit, and why do I need one?
A website audit is a full check-in on how your site is performing—from design and content to SEO, speed, and usability. It helps you understand whether your site is supporting your business or quietly working against it.
Can I audit my website myself?
Yes! The Intentional Website Checklist is a free resource I created to help you spot gaps and improvements on your own. If you want expert insights or deeper analysis, that’s where a Website Wellness Review comes in.
How often should I audit my website?
At least once a year is a good baseline. More often if your offers change frequently or you’ve noticed slow load times, broken links, or a dip in leads.
What should I fix after a website audit?
Start with anything that affects your visitors’ experience: broken links, outdated info, unclear calls to action, or slow-loading pages. These quick fixes can lead to real improvements in how people use (and trust) your site.
