The Essential Branding Planner for Online Entrepreneurs

Create a professional brand foundation without a designer

A logo and color palette are great for getting started with your brand, but a step-by-step branding planner? Nothing is better for creating a complete visual identity that works across all your marketing touchpoints.

Whether you’re just starting your business or looking to refine your existing brand, this Branding Planner will help you define your brand goals, understand your ideal client, and create a consistent visual identity that resonates with your audience.

Available in both printable and fillable PDF formats, this 36-page US Letter sized planner guides you through every aspect of your brand development with thoughtful prompts, practical checklists, and dedicated space to document your brand assets.

What’s Included:


  • 36-page comprehensive planner in US Letter size (8.5″ x 11″)
  • Both printable PDF and fillable PDF versions
  • Brand strategy development sections
  • Visual brand elements worksheets
  • Brand voice definition exercises
  • Ideal client profile development
  • Color psychology guide
  • Logo assessment checklist
  • Recommended resources
Three printable PDF templates featuring branding elements, brand story, and core values for effective planner creation and note-taking.

Transform Your Brand


Make confident design decisions

backed by color psychology and professional branding principles

Create a consistent brand experience

that builds trust with your audience across all platforms

Attract your ideal clients

with a visual identity that resonates with their preferences and needs

Eliminate brand confusion

by documenting all your brand elements in one place

Gain clarity on your brand story

so you can communicate your unique value more effectively

Streamline your marketing efforts

with a cohesive visual strategy that saves you time and energy

Digital brand management tools showcased, featuring a planner and brand assets tracker alongside a branding checklist in fillable PDFs, all available for download with or without modifications.

Frequently Asked Questions

You’ll receive two PDF files in US Letter size (8.5″ x 11″): a printable version that you can print at home or at a print shop, and a fillable version that you can complete digitally using your preferred PDF reader/internet browser. Both versions contain the same content but are optimized for different uses.

For the printable version, you just need a PDF reader like Adobe Acrobat Reader (free) to view and print. For the fillable version, I recommend opening it in your web browser (i.e. Google Chrome) for the best experience when typing your responses.

Absolutely! The Branding Planner is designed for entrepreneurs at all stages. If you’re just starting out, it will help you establish a solid brand foundation from the beginning. If you’re rebranding or refining your existing brand, it will help you organize and strengthen your visual identity.

While working with a professional designer provides customized guidance and done-for-you design elements, the Branding Planner offers a self-guided approach at a fraction of the cost. It walks you through the same strategic thinking process that brand designers use, empowering you to make informed decisions about your visual identity on your own timeline.

As this is a digital product that cannot be returned, all sales are final and no refunds will be issued. However, if you have any questions before purchasing or need help using your planner after purchase, please don’t hesitate to reach out.

What customers are saying

I love how it guides me to organize my thoughts!

“The branding planner is just what I need for my business, which is just starting out. I love how it guides me to organize my thoughts about where I want to take my business and how I want to present it. The prompts and questions are so helpful! And I can never resist a good checklist! My notes and lists before were all over in different notebooks, so this planner is going to help me a lot.”
Shawn Lyon

Branding Planner


Because your business deserves better than sticky notes and scattered Pinterest boards.

Get the structured guidance you need to create a professional, cohesive brand that attracts your ideal clients and sets you apart from competitors.

$17.00