Tools, guides, and resources for your website journey

Whether you’re just getting started, doing it yourself, or looking for the right tools to make things easier, this is where to find what you need. Browse by category below or visit the Everything page for the full picture.

The Everything Page

Want to see the full library in one place? The Everything page organizes every product, service, free resource, and partner tool into a single, scannable overview. A good starting point if you’re not sure where to look.

Explore Everything

Free Guides and Checklists

Practical PDF guides and checklists to help you evaluate, plan, and improve your website without the guesswork. All free to download.

View Free Resources

The Blog

Step-by-step articles on website strategy, platform tools, content, SEO, and making smarter decisions about your online presence. Written for service-based business owners who want clarity, not jargon.

Read the Blog

My Favorite Business Tools

The tools, platforms, and memberships I actually use in my own business and recommend to clients. Vetted over time, not just collected.

View Favorites

Bonus Gifts With Partner Tools

Some of the tools I recommend come with extra setup help and implementation bonuses when you purchase through my link. If you’re already planning to invest in one of these tools, see what additional support I offer.

See Bonus Gifts

Affiliate & Referral Programs

Two ways to share E. Houston Studio with your network, depending on how you’re connected to the work.

Affiliate Program:

Earn 40% commission on digital products from the E. Houston Studio shop when someone purchases through your affiliate link. A good fit for content creators, educators, and service providers who share tools and resources with an audience.

Become an Affiliate

Referral Program:

Know a business owner whose website doesn’t reflect where they are anymore? Send them my way. When your referral completes a Website Rejuvenation Day or custom website project, you choose your reward: a $100 Visa gift card or a $200 credit toward your own website project.

Learn About the Referral Program

What Website Owners Are Saying

“Everything that Liz creates is useful and extremely valuable! Her attention to detail is incredible, and I am very grateful to have purchased this workbook as it has helped us so much with our website as I am sure it will for everyone that buys it. Thank you Liz!”
Karolyn
“The branding planner is just what I need for my business, which is just starting out. I love how it guides me to organize my thoughts about where I want to take my business and how I want to present it. The prompts and questions are so helpful! And I can never resist a good checklist! My notes and lists before were all over in different notebooks, so this planner is going to help me a lot.”
Shawn

Frequently Asked Questions

The free guides are broad and introductory—good for getting oriented or checking a specific area of your site. The paid products in the shop go deeper, with frameworks, templates, and strategic tools designed to help you take real action. If a free guide leaves you wanting more structure or a step-by-step system, the paid products are the natural next step.

The Affiliate Program is for digital products only. You share a tracking link, and when someone purchases through it, you earn 40% commission automatically. The Referral Program is for 1:1 services. It’s relationship-based, not link-based, and requires a signed agreement. When your referral completes a Website Rejuvenation Day or custom project, you choose between a $100 Visa gift card or a $200 service credit. They serve different audiences and work differently, so make sure you’re signing up for the right one.

When you purchase certain recommended tools through my affiliate link, I include hands-on setup help or a digital bonus as a thank-you. These are practical extras that make the tool you just bought easier to use. The Bonus Gifts page explains what support is included with each recommended resource and how to claim it after your purchase.

The Intentional Website Checklist is the best starting point for most people. It’s a 20-point audit that helps you see your site the way your visitors do. If you’re more focused on content and visibility, the Basics of Keyword Research or the DIY vs. Done-for-You Content Marketing guide might be a better fit. All free resources are listed on the Free Resources page.

Yes. The 5 Tips to Keep Your WordPress Website Safe guide covers security and maintenance basics for self-managed WordPress sites. The WordPress Website Maintenance Tracker and Planner (a paid product in the shop) gives you a structured system for staying on top of ongoing care. If you need more hands-on support, the WordPress Admin Support add-on is available as part of the Strategic Content & Website System.

Most of what’s here is designed for people who already have a website and want it to perform better. The Intentional Website Checklist and the 6 Steps to Website Success guide are both good starting points. The Website Wellness Review (a paid service) is the most thorough option if you want a professional outside perspective on what’s working and what isn’t.