Creating a website that effectively communicates your message and engages visitors can be daunting...

Get this step-by-step companion to help you strategically plan your website.

You’re looking for guidance on which pages to include and how to structure the content to best meet your audience and business’s needs.

From choosing a domain name to crafting engaging content, this guide helps you make sure every page reflects your brand’s vision and attracts your ideal clients.

Don’t know where to get started with your website?

If you’ve ever felt like…

  • You’re stuck on the earliest steps like choosing a domain name
  • Your previous attempts to DIY your site resulted in a mess that probably turned away potential customers
  • You want someone else build your website, but you have no idea what content you need to get ready for your web designer

…you’re not alone

I’ve always gone the DIY route, and I wish I’d had a planner like this to help me get started. I really didn’t know what I needed to include on each page to make my website work for me.

In fact, I had already launched my first website before I started analyzing my competitors’ websites or setting specific, measurable goals for my site. But I’ve included all of these tips inside the workbook because you really do need to think about these steps in the beginning stages.

From Layout to Launch

I created this workbook when I realized my clients needed some extra guidance before we could actually start their web design projects.

“Designed to Shine Online: A Website Planning Workbook” walks you through every crucial decision of mapping out your website, from layout to launch, so your brand new site is a perfect reflection of your brand and a magnet for your target audience.

I know that whoever builds your website—whether that’s you as a hands-on entrepreneur or your future web designer—will be so grateful that you’ve taken the time to plan your site properly to ensure your site’s success.

This is for you if you’re…

  • A small business owner, freelancer, or solopreneur.
  • Either creating a new website or revamping an existing one.
  • Need a structured approach to make sure you include all the essentials on your site.

This is not for you if you’re…

  • A large business with complex website planning needs.
  • Looking for a highly technical guide to the backend development of websites.
  • Not prepared to invest time into the planning process.

Here’s What Will Help You Shine Online:

A 75-page printable PDF workbook that will guide you as you plan your website, whether you’re starting from scratch or redesigning a website that isn’t working for you.

Print what you need, when you need it.

“Designed to Shine Online: A Website Planning Workbook” covers a variety of topics, such as:

  • Clarifying your website’s purpose and goals – because your website is more than just an online brochure; it should be a strategic asset that drives your business forward.
  • Planning your site layout and navigation – because there’s nothing worse than potential customers leaving your site because they can’t find what they need.
  • Establishing your brand identity – because purposefully integrating visuals, voice, and values allows your website to authentically embody your brand’s essence.
  • Deciding whether to DIY your website or outsource its development – because sometimes it’s worth the investment to have a professional bring your plans to life to save you time and headaches!

Simplify your website planning process and build a site that totally reflects your vision. Grab “Designed to Shine Online: A Website Planning Workbook” for $17 today, and begin your journey to a clearer, more effective online presence.

Have you…


Vowed to stop relying on social media for your brand’s online home?

“Designed to Shine Online: A Website Planning Workbook” walks you through the most important decisions in the website planning process, such as choosing the perfect domain name and establishing the purpose of your site. Gain confidence and clarity from the beginning to set a strong foundation for your website.


Poured your heart (and countless hours) into DIY-ing your site but it still doesn’t project the professional image you imagined?

Revamp your DIY approach with my workbook, which is packed with professional guidance on how to design cohesive and aesthetically pleasing website elements that attract and retain clients.


Decided to work with a professional designer but feeling unprepared?

Prepare to collaborate with web designers or copywriters with “Designed to Shine Online: A Website Planning Workbook” so that they can bring your design preferences and content to life. Speed up the project timeline and reduce delays by being fully prepared from the get-go.


The planner is comprehensive enough to meet you wherever you are in your business and website planning.

Liz building a website for a non-profit with 48 in 48

Hello, World!

I’m Liz, the founder of E. Houston Studio. I’ve taken my experience as a computer science and ESL teacher in the U.S. and Asia and transitioned from the classroom to the wide world of web design.

It didn’t take me long to recognize the challenges that people face when it comes to building a website for their business—from planning the structure and content to dealing with never-ending tech stress.

I’m here to help entrepreneurs like you craft compelling on-brand websites no matter which platform you choose and how much support you need.

I’ll be your brand’s biggest cheerleader!

A woman in a home kitchen looking up at the camera.

“Liz has been genuinely wonderful to work with. I’ve had my website for over a decade now, and have never really loved it until Liz helped me revamp it into something that is so much more professional, user-friendly, and streamlined. She also takes care of all the maintenance (which I hated doing myself) and has helped me make sure I am in compliance. Her pricing is so reasonable and she was able to work with me and my budget for my website renovation. Whenever I have a question she is right there with detailed and professional answers and also goes above and beyond to provide examples and personal experiences to help me make decisions. She is personable, friendly, and so easy to work with! I have already recommended her to several people looking for website help!”

Beth Geoffroy

My Tutoring Bee

WANT TO KNOW MORE?

Frequently Asked Questions

Absolutely! Whether you’re looking to build a new website or improve an existing one, this workbook is just the resource you need. If your current website isn’t driving the conversions or engagement you’d hoped for, this workbook can help you assess your site and identify areas for improvement.

Designed to Shine Online: A Website Planning Workbook” is delivered to your inbox as a printable PDF document, so you can print out just the pages you need at home or have the whole document professionally printed as a physical workbook.

The planner is designed for ease of use, with step-by-step instructions and specific prompts that make it straightforward to create your website plan. While some effort and time investment are required on your part, the chaptered format makes it accessible for everyone, including beginners.

At this time, the workbook is available exclusively as a printable document. I find that when it comes to brainstorming and planning, nothing beats a pencil and paper. It’s also easier to rearrange pages or focus on multiple pages at once, so you can better visualize the website as a whole. If you don’t have access to a printer, you could always look at the prompts on your device and write down your thoughtful answers in a notebook. If there is enough interest, I may create a fillable PDF version of the planner in the future.

Due to the digital nature of this product which can be downloaded immediately, I do not offer returns or refunds; however, I stand by the quality of the workbook. Please reach out if you have trouble implementing any of the tasks or prompts, and I’ll see how I can help with your website planning or future web design needs.

Ready to create a website that connects you with the right clients and customers?

Grab your website content planner today and start transforming your online presence immediately. Every day without a structured website plan is a missed opportunity for engagement and sales.

With my 75-page PDF website planning workbook, you’ll be shining online in no time!

Let me guide you in planning the online home for your business for just $17.