Designed to Shine Online: A Website Planning Workbook

Your strategic roadmap for building a website that works

An iPad displays the cover of "A Website Planning Workbook" on a beige desk with a wooden tray, paper clips, fabric, and wireless earphones nearby.

A laptop on a desk displays a webpage titled “The Purpose of Each Page,” listing the main questions addressed on typical website pages.

A tablet displaying a website structure document sits on a desk next to a cup of black coffee, paper clips, and cast shadows from plants.

Person holding a tablet displaying a worksheet titled "Analyze Your Competitors' Websites" with a list of questions under the "Competitors" section.

A basic website outline is helpful for getting started, but a comprehensive planning workbook? Nothing is better for creating a cohesive, strategic website that attracts your ideal clients and guides them naturally through your content with purpose and clarity.

Whether you’re starting your first website from scratch or giving an outdated site a much-needed refresh, this 75-page planning workbook walks you through every crucial decision from defining your purpose to mapping your site structure—ensuring your final website truly reflects your vision and resonates with your target audience.

Available as a printable PDF you can work through at your own pace, this detailed workbook includes guided exercises for clarifying your website’s goals, understanding your audience, developing your unique value proposition, and planning content that converts.

A 75-page comprehensive planning workbook with 8 strategic chapters covering website purpose, audience analysis, competitor research, domain selection, site navigation, brand identity, content planning, and implementation guidance—all delivered as a printable PDF formatted for US Letter size.

A PDF reader to view the workbook and printer access if you prefer working with physical copies. No website design experience or technical knowledge needed—just a willingness to think strategically about your online presence.

After purchase, download your workbook from the delivery email, then print it out to work through the exercises at your own pace. Complete each chapter sequentially to develop a comprehensive website plan that will guide you (or your designer) in creating a site that truly reflects your vision.

$17 USD

I Want to Shine Online!

What’s Included:

75-page comprehensive planning workbook in PDF format
8 strategic planning chapters with guided exercises
Website purpose & goals clarification worksheets
Ideal audience profile development templates
Competitor analysis frameworks
Website structure & navigation planning tools
Page content planning templates
Implementation decision guides

Simplify My Planning

Why This Matters For Your Business

Transform Your Website Planning Process

Gain clarity about your website’s purpose

Define specific, measurable goals that will guide every design decision

Create a website your ideal clients will love

Develop detailed audience profiles that inform your entire site strategy

Stand out from your competition

Analyze competitor websites and craft your unique value proposition

Structure your site for maximum impact

Plan intuitive navigation that guides visitors toward conversion

Establish a cohesive brand identity

Define your visual elements and messaging for a professional presence

Develop compelling page content

Outline strategic content that speaks directly to your audience’s needs

Frequently Asked Questions

You’ll receive a printable PDF workbook that you can either print at home or at a print shop. The workbook is formatted for US Letter size (8.5″ x 11″) for optimal printing quality.

Yes! The workbook is designed to be flexible for different business models. Whether you’re creating a service-based, e-commerce, or information site, the planning principles apply to all website types. The workbook includes specific sections relevant to different business models.

Not at all. The workbook is specifically designed for entrepreneurs who may not have design experience. It walks you through the planning process step by step with clear explanations and guiding questions. No technical knowledge is required to complete the planning exercises.

Absolutely! Completing this workbook before working with a designer will save you time and money. You’ll have clarity on your website goals, audience, and content needs, making the design process much more efficient. Designers love clients who come prepared with this level of planning!

What Customers Are Saying

Useful and Extremely Valuable!

“Everything that Liz creates is useful and extremely valuable! Her attention to detail is incredible, and I am very grateful to have purchased this workbook as it has helped us so much with our website as I am sure it will for everyone that buys it. Thank you Liz!”