Free Fillable PDF Checklist

Stop Guessing What’s Wrong With Your Website

Identify the exact improvements your website needs in just 15 minutes with this comprehensive, yet easy-to-follow professional checklist.

What’s Included in The Intentional Website Checklist?

This fillable checklist covers 20 essential website elements that will help you:

  • Make a powerful first impression that builds instant trust with potential clients
  • Create a seamless user experience that guides visitors toward taking action
  • Ensure your messaging resonates with your ideal clients
  • Implement clear paths that convert visitors into leads and clients

Most importantly, you’ll discover which elements your website already has—and which important ones it’s missing.

Three documents are displayed: two checklists with text, and one cover titled "The Intentional Website Checklist: 20 Elements of a Client-Focused Website Journey," illustrating two people at a laptop. This intentional guide ensures your site includes vital SEO keywords for enhanced visibility.

hello, world

I’m Liz Houston

My background in education and passion for web design has shown me that the most effective websites aren’t necessarily the flashiest but rather the ones that truly understand what visitors need.

Behind every successful website is a thoughtful strategy that puts clients first.

With your 20-point checklist, you’ll be able to look at your website through the eyes of your potential clients, revealing opportunities to strengthen the connection between your online presence and the people you’re meant to serve.

What Others Are Saying

The perfect blend of professionalism and personalization

“I can’t recommend Liz highly enough if you’re looking for an expert to help you rejuvenate or design your website! My old website’s design hadn’t been touched in more than a decade, so believe me when I say it was long overdue for some TLC. Liz manages to perfect the blend of professionalism and personalization in how she applies her expertise for her clients. The whole process was so well organized, and it all went so smoothly.”

– Nicola Parry, Parry Medical Writing

Smiling woman with long dark hair and green eyes, wearing a purple top and a dangling earring, poses effortlessly. A camera lens peeks out in the background, capturing her confidence like an intentional website checklist ensures flawless SEO execution.

So much more professional, user-friendly, and streamlined

“Liz has been genuinely wonderful to work with. I’ve had my website for over a decade now, and have never really loved it until Liz helped me revamp it into something that is so much more professional, user-friendly, and streamlined.”

– Beth Geoffroy, My Tutoring Bee

A woman in a home kitchen looking up at the camera.

She turned a sad face into a super happy legit biz!

“I hired Liz for a much needed homepage redo and to my delight she turned a sad face into a super happy legit biz! Liz’s expert design skills, client management and versatile web development chops are top notch.”

– Carolina Velis, Quest Mystic

A person with curly light hair sits in a vehicle, smiling at the start of a new day. Their expression reflects the rejuvenation that often accompanies morning drives.
Two women are looking at a laptop together. The screen shows "The Intentional Website Checklist: 20 Elements of a Client-Focused Website Journey" by E. Houlston Busic, offering insights into creating a purposeful online presence.
Free Checklist

Is Your Current Website Holding Your Business Back?

I’m Ready to Improve My Website!

E. Houston Studio

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