Is your website keeping up with your business?

The Intentional Website Checklist

20 Essential Website Elements to Help You Make a Powerful First Impression

A gentle audit to help you spot gaps and take the next step toward a more intentional website.

You’ll also get helpful tips to keep your site aligned as your business evolves.

Two women look at a laptop together in front of a checklist titled “The Intentional Website Checklist: 20 Essential Website Elements to help you make a powerful first impression.”.

What Your Website Needs

Right Now

This simple checklist gives you:

  • Clarity on the must-have elements your website might be missing
    So you can stop second-guessing and start moving forward with intention.
  • A simple framework to help you see your site the way your potential clients do
    So you can make meaningful updates that build trust and connection.
  • A supportive next step—whether you’re DIYing or ready to get professional help
    So you can feel confident about what to do next—at your own pace.
Start My Website Check-In

What Clients Are Saying

I can’t recommend her highly enough!

“Huge thanks to the magical website wizard, @ehoustonstudio, for rejuvenating my website! Liz completely surpassed all my expectations of what could be accomplished in just one day. She’s an absolute star and I can’t recommend her highly enough.”
Dr. Nicola Parry
Website Rejuvenation Day Client
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Woman with curly brown hair, wearing a light blouse, sits on a brown leather couch holding a cup of coffee and smiling at the camera, reviewing her website checklist.

Hello, World

I’m Liz Houston

With a background in education and a passion for purposeful web design, I’ve learned that the most effective websites aren’t the flashiest—they’re the ones built with care and clarity.

Behind every successful website is a thoughtful strategy that puts clients first.

That’s why I created this 20-point checklist: to help you view your website through your clients’ eyes and uncover simple, powerful ways to strengthen the connection between your business and the people you’re meant to serve.

You’ve put so much energy into your business—

Your website deserves to reflect that.

This checklist is a simple, supportive step toward a site that feels like you and works for your clients.

Start My Website Check-In