The Essential Branding Planner for Online Entrepreneurs

Create a professional brand foundation without hiring a designer

Tablet displaying a branding planner cover with a person working at a desk. Nearby are a wooden bowl with clips, folded cloth, and a pair of wireless earbuds on a neutral surface.

A logo and color palette are great for getting started with your brand, but a comprehensive branding planner? Nothing is better for creating a complete visual identity that works consistently across all your marketing touchpoints.

Whether you’re just starting your business or looking to refine your existing brand, this 36-page Branding Planner helps you define your brand goals, develop your vision and mission statements, and create a strategic visual identity that resonates with your ideal clients.

Available in both printable and fillable PDF formats, this US Letter-sized planner guides you through every aspect of your brand development with thoughtful prompts, practical worksheets, and dedicated space to document your brand assets.

A 36-page comprehensive planner in PDF format with brand strategy worksheets, visual identity documentation sections, and competitor analysis frameworks—delivered instantly to your inbox in both printable and fillable formats.

A PDF reader for digital use, or printer access if you prefer working with physical copies. No special software or design experience needed to complete the exercises.

After purchase, you’ll receive an email with your downloadable files. Simply save them to your device, then either print the worksheets or use a PDF annotation app to fill them out digitally as you develop your brand strategy.

$17 USD

I Need This Planner!

What’s Included:

36-page comprehensive planner in US Letter size (8.5″ x 11″)
Both printable PDF and fillable PDF versions
Brand strategy development with vision and mission statement worksheets
Core values exploration and implementation guide
Visual brand elements documentation
Brand voice definition exercises
Ideal client profile development
Color psychology guide for strategic palette selection

I Want to Design My Perfect Brand

Why This Matters For Your Business

Transform Your Brand

Make confident design decisions

Backed by color psychology and professional branding principles

Create a consistent brand experience

That builds trust with your audience across all platforms

Attract your ideal clients

With a visual identity that resonates with their preferences and needs

Eliminate brand confusion

By documenting all your brand elements in one place

Gain clarity on your brand story

So you can communicate your unique value more effectively

Streamline your marketing efforts

With a cohesive visual strategy that saves you time and energy

Frequently Asked Questions

You’ll receive two PDF files in US Letter size (8.5″ x 11″): a printable version that you can print at home or at a print shop, and a fillable version that you can complete digitally using your preferred PDF reader/internet browser. Both versions contain the same content but are optimized for different uses.

For the printable version, you just need a PDF reader like Adobe Acrobat Reader (free) to view and print. For the fillable version, I recommend opening it in your web browser (i.e. Google Chrome) for the best experience when typing your responses.

Absolutely! The Branding Planner is designed for entrepreneurs at all stages. If you’re just starting out, it will help you establish a solid brand foundation from the beginning. If you’re rebranding or refining your existing brand, it will help you organize and strengthen your visual identity.

While working with a professional designer provides customized guidance and done-for-you design elements, the Branding Planner offers a self-guided approach at a fraction of the cost. It walks you through the same strategic thinking process that brand designers use, empowering you to make informed decisions about your visual identity on your own timeline.

As this is a digital product that cannot be returned, all sales are final and no refunds will be issued. However, if you have any questions before purchasing or need help using your planner after purchase, please don’t hesitate to reach out.

What Customers Are Saying

I love how it guides me to organize my thoughts!

“The branding planner is just what I need for my business, which is just starting out. I love how it guides me to organize my thoughts about where I want to take my business and how I want to present it.

The prompts and questions are so helpful! And I can never resist a good checklist! My notes and lists before were all over in different notebooks, so this planner is going to help me a lot.”