Designed to Shine Online: A Website Planning Workbook

Your strategic roadmap for building a website that works

  • A tablet displays a “Website Planning Workbook” cover, showing a person holding a drink near a laptop; AirPods, a dish, and office supplies are nearby on a beige surface.
  • A laptop on a wooden desk displays a slide titled “Examples of Specific, Measurable Goals for Different Types of Businesses,” with two sample goals listed.
  • A tablet displaying a competitor analysis worksheet sits on a light desk next to a cup of black coffee, a pen, and scattered paper clips.
  • A person holds a tablet displaying a structured page outline with sections for key topics, visuals, internal links, actions, and deadlines, viewed from above.

    • A basic website outline is helpful for getting started, but a comprehensive planning workbook gives you the strategy, clarity, and confidence to create a website that attracts your ideal clients and turns casual visitors into loyal customers.

    Whether you’re launching your first site or revamping one that no longer fits your brand, this 75-page workbook guides you through every key decision. You’ll define your purpose, map your structure, clarify your message, and plan strategic content—all before you ever open a website builder.

    Available in 2 Formats:

    Fillable Digital PDF

    Type, save, and update your responses anytime (great for tablets & computers)

    Printable PDF

    Prefer pen and paper? Print the full workbook or just the pages you need

    A 75-page comprehensive planning workbook with 8 strategic chapters covering website purpose, audience analysis, competitor research, domain selection, site navigation, brand identity, content planning, and implementation guidance—in both printable PDF & digital PDF versions, formatted for US Letter size.

    • A PDF reader (like Adobe Acrobat Reader) to view and use interactive features
    • Some browsers (such as Google Chrome) may not support form-fillable fields. If this happens, just download the file and open it in a free PDF reader to enable full functionality
    • Printer access (only if you want a hard copy)
    • Purchase and download your workbook via email
    • Choose how you want to work: fill it in digitally or print what you need
    • Move through the chapters at your own pace to plan your website with purpose
    • Use your completed workbook as the blueprint for building (or redesigning) a site that finally fits

    $17 USD

    I Want to Shine Online!

    What’s Included:

    • 75-page comprehensive planning workbook in PDF format
    • 8 strategic planning chapters with guided exercises
    • Website purpose & goals clarification worksheets
    • Ideal audience profile development templates
    • Competitor analysis frameworks
    • Website structure & navigation planning tools
    • Page content planning templates
    • Implementation decision guides
    Simplify My Planning
    The website planning workbook cover is displayed in front of website content worksheets, with a label stating “75-page website planning workbook included.”.

    Why This Matters For Your Business

    Transform Your Website Planning Process

    Gain clarity about your website’s purpose

    Define specific, measurable goals that will guide every design decision

    Create a website your ideal clients will love

    Develop detailed audience profiles that inform your entire site strategy

    Stand out from your competition

    Analyze competitor websites and craft your unique value proposition

    Structure your site for maximum impact

    Plan intuitive navigation that guides visitors toward conversion

    Establish a cohesive brand identity

    Define your visual elements and messaging for a professional presence

    Develop compelling page content

    Outline strategic content that speaks directly to your audience’s needs

    Person typing on a laptop at a wooden table with a smartphone nearby. A plant is in the foreground.

    Frequently Asked Questions

    You’ll receive two versions of the workbook: a printable PDF formatted for US Letter size (8.5″ x 11″) and a fillable digital PDF that allows you to type and save your answers directly on your device.

    The fillable version works best when opened in a PDF reader like Adobe Acrobat Reader (free). Some browsers—like Google Chrome—may not support all interactive features.

    Yes! The workbook is designed to be flexible for different business models. Whether you’re creating a service-based, e-commerce, or information site, the planning principles apply to all website types. The workbook includes specific sections relevant to different business models.

    Not at all. The workbook is specifically designed for entrepreneurs who may not have design experience. It walks you through the planning process step by step with clear explanations and guiding questions. No technical knowledge is required to complete the planning exercises.

    Absolutely! Completing this workbook before working with a designer will save you time and money. You’ll have clarity on your website goals, audience, and content needs, making the design process much more efficient. Designers love clients who come prepared with this level of planning!

    What Customers Are Saying

    • Useful and Extremely Valuable!

      “Everything that Liz creates is useful and extremely valuable! Her attention to detail is incredible, and I am very grateful to have purchased this workbook as it has helped us so much with our website as I am sure it will for everyone that buys it. Thank you Liz!”
      Karolyn Yue
      Children Cooking Resources

    Designed to Shine Online

    Because successful websites don’t happen by accident.

    Get the strategic guidance you need to create a website that reflects your brand and connects with your audience—before you dive into design.

    Price: $17 USD

    Get the Workbook (Digital + Printable)