The Strategic Content Toolkit: Blogging

Create content that builds trust, drives traffic, and leads readers straight to your services.

Start Creating Client-Magnetic Blog Content Today for Just $27:

What’s Possible When You Blog With Purpose

Imagine having a blog that actually works for your business: attracting the right people, building trust, and leading readers toward booking your services.

The Strategic Content Toolkit: Blogging helps you create content that compounds over time, with each post becoming a searchable, sharable, and repurposable asset.

No more guessing what to write or wondering if you’re “doing it right.” You’ll have the tools to write posts that answer real client questions, showcase your expertise, and gently guide readers to take the next step.

My Blogging Journey

When I first started blogging, I was writing generic posts about “web design” because I’d been told I needed to blog. Now, it’s a completely different story.

My blog posts are written with intention: I know exactly who I’m speaking to, what action I want them to take, and how to invite them into my world (even if they’re not ready to hire me yet).

And I’ve seen this work for my clients, too—the ones who blog consistently get more traffic, more visibility, and more qualified leads than those who don’t. Blogging really is the easiest way to turn your website into a client magnet.

A woman sits on a brown leather sofa, typing on a laptop as she works on a professional website makeover, with a lit desk lamp beside her and a wooden slat wall in the background.

👀 I see you…

You’re tired of pouring energy into content that disappears in 24 hours.
You want your website to actually work for you, but blogging still feels confusing or overwhelming.
You’re craving clarity on what to write and confidence that it’s worth your time.
You wonder if you’re missing something when it comes to SEO, strategy, or structure.
You’d love to finally feel like your blog is building real momentum in your business.

Introducing The Strategic Content Toolkit: Blogging

Blogging doesn’t have to be overwhelming or aimless. This toolkit gives you the exact tools and strategy you need to create blog content that builds trust, answers real client questions, and guides readers toward working with you.

You’ll get proven post formulas, a clear content strategy tailored for service providers, and beautifully designed Canva templates to help your blog stand out and drive results.

And this is just the beginning. The Blogging Toolkit is part of a growing collection designed to support your content across email, social media, and more.

What You Get Inside The Strategic Content Toolkit: Blogging

The Client-Attracting Blog: Chaptered PDF guide with proven frameworks and a 90-day content plan tailored to online service businesses
17 Blog Post Formulas That Convert: No more blank pages, just plug-and-play formats that attract your dream clients
Website Blogging Success Checklist: Everything you need to publish posts that get seen and lead to conversions
Canva Templates: Blog visuals to boost engagement and brand consistency, including: blog post covers, blog section titles, blog quotes, blog CTAs, email newsletter banner to promote your blog

A strategic shortcut to blog content that works harder for your business—all for just $27:

Get the Blogging Toolkit

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The Strategic Content Toolkit: Blogging

The Right Support for the Right Stage in Your Business

To help you make the most of your investment, here’s a breakdown of who will benefit most from the Strategic Content Toolkit: Blogging and who might want to consider other options based on their business model or goals.

This is for you if:

You run an online, service-based business and want to attract more clients through your website
You’ve been meaning to blog but feel stuck, unsure, or inconsistent
You want a simple, strategic system that takes the guesswork out of content creation
You’d love to publish blog posts that actually lead to bookings, not just clicks
You’re open to DIY but want expert-level strategy behind every post

This isn’t for you if:

Your business is primarily local and depends on different SEO tactics (like Google Maps or location-specific pages)
You sell physical products and aren’t focused on service-based offers
You have no interest in blogging or publishing long-form content on your website

Hello, World

I’m Liz Houston

I’m Liz, the founder of E. Houston Studio, and I’m a firm believer that blogging is one of the most powerful ways to build trust, showcase your expertise, and attract aligned clients.

As a former computer science and ESL teacher turned web designer, I help service-based entrepreneurs like you build websites that work with their content, not against it.

Whether I’m refreshing websites that are past their prime or supporting you with DIY tools like this toolkit, my goal is the same: to make strategic content feel doable, purposeful, and worth your time.

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What Customers Are Saying

So comprehensive yet so easy to read!
“Thank you so much for your awesome strategic content kit for blogging – I want your brain so much, I’ve never seen something so comprehensive yet it’s so easy to read… the value you put into it, I would have gladly paid $97!”
Ami Hook-Ireland
Digitally Made For You

Frequently Asked Questions

As soon as you complete your purchase, you’ll get a link to instantly download all toolkit files, including the PDFs and Canva templates.

Nope! The templates are fully editable in the free version of Canva.

You get lifetime access to everything in the bundle. It’s yours to use anytime, as often as you like.

Yes! If you’re already blogging but feel inconsistent or unclear, the toolkit will help you get more strategic and make the most of the content you’re already creating.

Not at all. Whether you’re just getting started or have been in business for years, this toolkit gives you a repeatable system you can use again and again.

If you’d rather have someone handle your blog strategy and content for you, I offer a done-for-you service called the Strategic Content System.

Ready to turn your blog into a client-attracting machine?

The Strategic Content Toolkit: Blogging gives you the structure, strategy, and templates to create blog content that builds trust, boosts visibility, and helps dream clients say, “Yes! This is who I need.”

No more staring at blank screens or wondering if you’re doing it right.

Just proven tools to help you blog with confidence and purpose.

Grab the Toolkit for just $27 and start creating content that works harder for your business.