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Logo with the text "E. HOUSTON" in uppercase, a small decorative graphic above, and the word "STUDIO" in pink uppercase letters below.
  • Person typing on a laptop at a wooden table with a notebook, bottle, and blurred background items visible—perfect for those seeking high quality stock photos.
    Content and Copy | Design and Branding

    Where Can I Find the Best Stock Photos for My Website? (Free & Paid Options for Entrepreneurs)

    Your website needs to grab attention in seconds. While smartphone cameras have improved dramatically, there’s still a clear difference between professional stock photography and quick DIY shots. Stock photos give you access to perfectly lit, expertly composed images that instantly boost your site’s credibility.

    Read More Where Can I Find the Best Stock Photos for My Website? (Free & Paid Options for Entrepreneurs)Continue

  • A desktop monitor displays the word “COMPLIANCE,” highlighting website legal compliance. The desk has a keyboard, notes, papers, a plant, calculator, coffee, and a person using a mouse.
    Website Info

    What Legal Pages Do You Need on Your Website? (A Simple Guide for Online Business Owners)

    As a web designer who has helped countless online business owners set up their sites, I’ve learned that legal compliance often feels overwhelming. But protecting your website doesn’t have to be complicated. Let’s explore the essential legal pages and policies your site needs, along with trusted resources that can help you implement them properly.

    Read More What Legal Pages Do You Need on Your Website? (A Simple Guide for Online Business Owners)Continue

  • Two chocolate chip cookies partially cover a tablet screen displaying the words "COOKIE-BANNER" in bold blue and white text—a playful nod to the cookie policy for website notifications.
    Website Info

    Do I Need a Cookie Policy on My Website? (Simple Guide for Small Business Owners)

    Cookies are small files that websites save on your device. They’re not harmful—they just help websites work better by remembering useful information. Being upfront about your cookie usage builds trust with your visitors and shows you take their privacy seriously.

    Read More Do I Need a Cookie Policy on My Website? (Simple Guide for Small Business Owners)Continue

  • A person’s finger touches a digital lock icon on a transparent screen, symbolizing cybersecurity or data protection, such as learning how to secure website HTTPS.
    Website Info

    Do I Need an SSL Certificate on My Website? (Beginner’s Guide to Website Security)

    Ever notice that little padlock icon next to a website’s URL? That’s an SSL certificate in action, and it’s not just for show—it’s essential for protecting your website and your visitors’ information.

    Read More Do I Need an SSL Certificate on My Website? (Beginner’s Guide to Website Security)Continue

  • A computer keyboard with a prominent blue key featuring a white house icon, symbolizing key elements of a homepage, surrounded by standard white keys.
    Content and Copy | Design and Branding

    How Do I Design a Homepage That Converts Visitors into Clients?

    What exactly makes a homepage effective? As a web designer who creates brand new websites and redesigns sites that are in need of some additional strategy and optimization, I’ll share the essential elements that turn casual browsers into engaged visitors.

    Read More How Do I Design a Homepage That Converts Visitors into Clients?Continue

  • Three web page mockups display a business portfolio website, using a WordPress template, with sections for services, projects, testimonials, about, and contact information in a blue, white, and orange color scheme.
    Design and Branding | WordPress

    What’s the Difference Between WordPress Themes, Templates, and Template Kits?

    WordPress design terminology can be confusing, even for experienced users. When someone says “template,” do they mean a theme? A child theme? A template kit? I hear these terms used interchangeably all the time, but understanding the differences will help you choose the right option for your site.

    Read More What’s the Difference Between WordPress Themes, Templates, and Template Kits?Continue

  • Illustration of a website redesign concept with desktop, laptop, and tablet screens, design tools, and the text "Rebuild Website" on a blue background.
    Design and Branding

    When to Redesign Your Website—and When to Start Over Completely

    As a web designer, I’ve helped clients with both website makeovers and full rebuilds. Sometimes a strategic makeover is all you need to get your website working better for your business. Other times, like when switching from another platform to WordPress, starting fresh makes more sense than trying to copy everything over.

    Read More When to Redesign Your Website—and When to Start Over CompletelyContinue

  • A man stands in front of a whiteboard with a website layout diagram and a list of steps for designing an effective website sketched in black marker.
    Design and Branding | Website Info

    Designing an Effective Website: Strategy First, Design Second

    Your website is more than an online business card or digital brochure. It’s a powerful tool that should actively work for your business—attracting ideal clients, generating leads, or selling your products. But this only happens when you build with purpose.

    Read More Designing an Effective Website: Strategy First, Design SecondContinue

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Website: E. Houston Studio | Photos: Adrienne Brown
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