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Logo with the text "E. HOUSTON" in uppercase, a small decorative graphic above, and the word "STUDIO" in pink uppercase letters below.
  • A search bar with the text "increase website traffic" appears over a blurred crowd, illustrating web search and highlighting what drives traffic to a website and helps reach a large online audience.
    Website Info

    What Really Drives Traffic to Your Website (And Why Your Site Is Part of the Problem)

    Struggling with low website traffic? Learn what actually drives traffic to a website, why your site may be working against you, and the fixes that move the needle.

    Read More What Really Drives Traffic to Your Website (And Why Your Site Is Part of the Problem)Continue

  • A keyboard with a green key labeled "Top 10" featuring a trophy icon, surrounded by white keys like "Backspace" and "Delete," symbolizes discovering the top free WordPress plugins.
    WordPress

    What Are the Best Free WordPress Plugins for Beginners? (Web Designer Approved)

    Before diving into my top plugin recommendations, let’s talk about why you’d even want to use plugins on your WordPress site. Plugins let you add just about any feature you can imagine with a few clicks.

    Read More What Are the Best Free WordPress Plugins for Beginners? (Web Designer Approved)Continue

  • A person in business attire presses a digital switch with the text "Start Your Own Website" overlaid, suggesting wordpress com or org for website creation.
    Website Info | WordPress

    WordPress.com or WordPress.org for Your Website: What’s Actually Different

    They share a name and a logo, but WordPress.com and WordPress.org are surprisingly different products. Here’s what that means in practice and how to choose the right starting point for a business site.

    Read More WordPress.com or WordPress.org for Your Website: What’s Actually DifferentContinue

  • Several hands point to and work on the word "FONTS" outlined on a large grid paper, surrounded by coffee cups, glasses, and office supplies—perfect for brainstorming font pairings for websites.
    Design and Branding

    Google Font Pairings for Websites: Choose Fonts That Build Trust

    The right font pairings for your website do more than look good. They shape how visitors perceive your credibility. Here’s how to choose with intention.

    Read More Google Font Pairings for Websites: Choose Fonts That Build TrustContinue

  • A server room with computer racks and a digital overlay displaying a globe icon and the words "Web Hosting" in white text, highlighting the difference between managed WordPress hosting vs shared hosting.
    WordPress

    Managed WordPress Hosting vs. Shared Hosting: What’s Actually Worth Paying For?

    Your hosting plan affects your site’s speed, security, and ability to handle growth. Here’s what the difference means and how to know when it’s time to upgrade.

    Read More Managed WordPress Hosting vs. Shared Hosting: What’s Actually Worth Paying For?Continue

  • A man using a laptop for content writing and a woman using a typewriter for copywriting sit back-to-back against a pastel pink and green wall.
    Content and Copy

    Copywriting vs. Content Writing: What Your Website Actually Needs

    Confused about copywriting vs content writing for your website? Learn where each type belongs so your site attracts visitors and converts them into clients.

    Read More Copywriting vs. Content Writing: What Your Website Actually NeedsContinue

  • Person typing on a laptop at a wooden table with a notebook, bottle, and blurred background items visible—perfect for those seeking high quality stock photos.
    Content and Copy | Design and Branding

    Stock Photos for Your Website: How to Choose Images That Build Trust

    The stock photos you choose for your website shape how visitors perceive your credibility. Read on to learn how to choose the best photos for your brand and where to find them.

    Read More Stock Photos for Your Website: How to Choose Images That Build TrustContinue

  • A desktop monitor displays the word “COMPLIANCE,” highlighting website legal compliance. The desk has a keyboard, notes, papers, a plant, calculator, coffee, and a person using a mouse.
    Website Info

    What Legal Pages Does Your Website Need? A Practical Guide for Online Business Owners

    As a web designer who has helped countless online business owners set up their sites, I’ve learned that legal compliance often feels overwhelming. But protecting your website doesn’t have to be complicated. Let’s explore the essential legal pages and policies your site needs, along with trusted resources that can help you implement them properly.

    Read More What Legal Pages Does Your Website Need? A Practical Guide for Online Business OwnersContinue

  • Two chocolate chip cookies partially cover a tablet screen displaying the words "COOKIE-BANNER" in bold blue and white text—a playful nod to the cookie policy for website notifications.
    Website Info

    Do You Need a Cookie Policy on Your Website?

    If your website has forms, analytics, or social sharing tools, you almost certainly need a cookie policy and consent banner. Here’s what you need to know and how to get it done.

    Read More Do You Need a Cookie Policy on Your Website?Continue

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