A step-by-step training for online business owners who want to sell their products from a storefront they actually own.

Create a Digital Product Store (for Free!) with Systeme.io

A complete walkthrough for building your own branded storefront using Systeme.io’s free plan, so you can sell digital products, grow your list, and connect everything you offer in one place.

You’ll also receive helpful emails about improving your website and digital product strategy from E. Houston Studio and E. Houston Templates. You may unsubscribe at any time.

This course is normally $17, but it’s included for free inside Allison Hardy’s Automated Sales Bundle. 💰

Your storefront.
Your subscribers.

If you’ve been selling on Etsy, Gumroad, or another marketplace, you already know the trade-off: you get distribution, but the platform takes a cut, controls the experience, and owns the relationship with your buyer.

Systeme.io has a built-in feature called the Creator Store: a free, customizable storefront where you can sell digital downloads, list courses, collect email subscribers, and link out to other platforms you already use. No transaction fees beyond your payment processor. No monthly subscription required.

This training walks you through building one from scratch, inside a free Systeme.io account.

Pro Tip: If you already sell on Etsy or a similar platform and want to keep doing that, your Creator Store can link directly to those listings. Your Systeme store can become the hub for all of your links.

What You’ll Learn


Design and Brand Your Store

Set your theme, colors, fonts, and layout so your storefront looks like yours from the first page.

Configure Your Store Settings

Set up payment gateways (Stripe, PayPal, and others), SEO basics, and affiliate disclosures before you add a single product.

Organize Your Store With Sections and Product Types

Understand the difference between product types and how to structure your store so it is easy to browse.

Add External Links

Feature resources, promotions, or shops on other platforms like Etsy, TeachersPayTeachers, or anywhere else your audience already finds you.

Set Up an Email Opt-In

Add a list-building section to your store so every visitor has a way to connect with you beyond the purchase.

Sell Digital Downloads with Automatic Delivery

Upload your files, set your price, and let Systeme handle delivery with no manual sending required.

Add a Course Product

Use Systeme’s built-in course hosting to sell and deliver video-based products directly from your store.

Publish Your Store

Go live and understand what visitors see, plus when upgrading your Systeme plan actually makes sense as your store grows.

A woman with long hair in a white off-shoulder top sits at a wooden desk, typing on a laptop beside a vase of flowers in a well-lit, decorated room.

Who This Training Is For


This course is ideal if you:

  • Want to sell digital products without paying marketplace fees
  • Are already using Systeme.io (or have been curious about it) and want to see what the Creator Store can do
  • Sell across multiple platforms and want one central hub that connects everything
  • Are looking for a free alternative to tools like Stan Store for selling and list-building
  • Appreciate calm, short, focused lessons you can follow at your own pace

What Clients Are Saying

  • “I have been working with Liz for six months, and I could not have made the progress in my online business without her knowledge and assistance. She is reliable, whip-smart, conscientious, and an idea machine. Her skill base is wide and consistently expanding, which has made her an indispensable asset to me and my business.”
    A woman with blonde wavy hair and glasses smiles while standing against a white brick wall, wearing a light-colored blouse.
    Dr. Bobbi Ballard
    Therapist & Artist

Hello, World

I’m Liz Houston


Over the years, I’ve worked across multiple website platforms, and one thing has stayed consistent: the tools that look complicated from the outside are usually much more manageable once someone walks you through them clearly.

As a former computer science and ESL teacher turned web designer, I’ve spent a long time figuring out how to make technical processes make sense. That’s the same instinct I bring to this training: short lessons, no wasted steps, and a finished storefront waiting for you at the end.

I’m also a certified Systeme.io Expert and Funnel Builder. The Creator Store is one of the most underused features on the platform, and I’m glad to finally have a proper walkthrough for it.

A woman in a pink blouse sits at a wooden table working on a laptop, focusing on website success, with a cup and a purse beside her.

Ready to Build Your Creator Store?

A person with manicured nails uses a laptop and smartphone next to a cup of latte. Text reads: "Create a digital product store (for free!) with Systeme.io.

This training normally sells for $17, but it’s included free as part of the Automated Sales Bundle.

Enter your name and email at the top of this page, and I’ll send you a link to access the course. You’ll also see the link on the next page so you can enroll right away.